About Us | Strategy

The key point of our business development strategy is the commitment to maximize value for our shareholders through the identification, acquisition and development of real estate projects. We achieve this using the following strategies:

Building on our current market position and differentiating ourselves from the competitors by proactively developing integrated largescale and complex projects in attractive locations;

Continuing acquisition and funding of real estate developments that meet our project evaluation criteria and enhancing the number of projects in different development phases;

Focus on integrated largescale and complex projects, rather than single buildings, which will generate better returns and increase the overall value for the neighborhood;

Sell residential property and keep-to-operate commercial property in order to extract maximum capital inflow (especially in the case of retail property)

Successful and timely execution of these development projects by applying the operational expertise and procedural familiarity of our local management team and by continuing to use our flexible, phased development approach. We believe that this will enhance our ability to leverage our development platform and complete our projects on a cost-efficient basis while making our projects cash-generative at the earliest possible opportunity.

Our experienced management team, with strong local knowledge and a proven operating track record in the Russian market aims to maintain a diversified portfolio, and is constantly on the look-out for innovative new investment opportunities based on emerging trends in market demand. The company generally intends to retain commercial properties but does not exclude an opportunistic sale of select developments, although less likely in the case of shopping malls.